Fashion icon and symbol of representation, Barbie has inspired generations for more than sixty years and is preparing to open the doors of her home in Iguatemi Campinas.
In partnership with Mattel, the shopping mall exclusively brings to Brazil the international project “Barbie Dreamhouse Experience”. From September 30th to November 29th, customers will be able to experience the Barbiecore trend, in a fully interactive, immersive and Instagrammable experience.
In an area of 650 square meters, fans will have the opportunity to explore Barbie's iconic pink mansion, with incredible rooms and elegant decor. From the glamorous closet full of fashionable looks to the dream kitchen, every corner of the Dreamhouse will showcase the essence of the globally recognized doll. There are interactive experiences, stimulating activities (analog and digital), Picture Spots (Instagrammable locations), Café Space with products exclusive to the experience, store with products exclusive to the experience.
"Barbie invites everyone to be whatever they want to be. We are excited to bring the magic of the Barbie Dreamhouse Experience to São Paulo, providing a unique experience that celebrates imagination, self-expression and empowerment. Visitors will be immersed in the world of Barbie, inspiring them to embrace their individuality and pursue their dreams." says Ángel Hidalgo, Licensing Director at Mattel in Latin America.
“Iguatemi Campinas is the stage for important fashion, lifestyle and cultural events in the city. Reinforcing our pillar of originality and innovation, we bring the “Barbie Dreamhouse Experience” project so that visitors can fulfill their dream of visiting the Barbie House and have this unique experience”, says Renata Zitune, Media Director at Iguatemi.
Tickets are now on sale on the Sympla platform, click here and guarantee yours.Address: Shopping Iguatemi Campinas. - Av Iguatemi, 777, Campinas - São PauloRelease date: September 30 to November 29, 2023Time limit for access to the experience: 10 minutes after the start time described on your ticket.
Opening hours:
Monday to Friday: 2pm to 9pm
Saturday: 10am to 9pm
Sunday and holidays: 11am to 8pm